Online Marketing
The internet is one of the most popular and effective marketing media available.
Online presence is critical for reaching your target audience in today's internet-reliant age. It is an affordable and easy way to attract attention to your business.
The true beauty is its mass appeal. The internet bridges the gap between all audiences, and levels the playing field for those trying to promote a small business.
Pitt Bull will help you take advantage of the many options you have to market your business online. We understand the complexities of internet marketing and will help you develop your message, produce a plan, and then implement that plan.
Our online marketing services include:
- Search Engine Optimization:
Methods of SEO help ensure that your website gets optimum placement in the most prominent search engines such as Google, Yahoo!, Bing, and Ask.com.
Some of the most effective ways include:
- High traffic volume
- Numerous inbound links
- Frequent, recurring updates
- Keyword-rich content
- W3C compliant code
- Alt tags on non-text content
- Limited Flash and JavaScript
- Clean URLs
- User sitemaps
- Email marketing:
An ever-growing trend in marketing is the sending of mass e-mails to people who subscribe. It helps you keep customers and prospects coming back by using professional and visually appealing email communications. Staying in touch with your customers will build a stronger relationship.
Financially it would be a smart way to go, since email marketing eliminates the need for paper and postage stamps. It also saves you time because there are no envelopes to stuff, no addresses to write, no mailboxes to find, and delay for delivery.
To see an example of e-mail marketing, subscribe to the Pitt Bull eNewsletter.
- Social media implementation:
Facebook and Twitter are becoming more and more vital in the marketing world.
Not only do social media have major impact on search engine results, but it's a great way to connect with customers on a daily (even hourly) basis. You can tell them about recent projects and promotions, or ask them for input.
Some of the most popular social networking sites:
- Facebook
- Twitter
- MySpace
- Ning
- LinkedIn
- Ghost Blogging:
Ghost blogging has proven to be extremely effective with our client Boyer Candy Company.
We visited blogs that were about chocolate or candy in general, and simply said things that would lead people to Boyer's website, like if they've ever tried a Mallo Cup.
A blog, short for "web log", is a website that acts as somewhat of a journal. A writer will publish various stories and articles about a specific topic, which readers can then comment on and engage in conversation with others who are reading the blog.
What we can do is visit various blog related to the industry your business is in, and write comments that promote your business and drive people to your website.. Just like we did with Boyer Candy.
Here are some examples of popular industry blogs:
- Pay-per-click Advertising:
This is a form of online marketing that drive targeted leads to your business. By creating ads and placing them in search engine results pages, customers will see your ad when they type a word or phrase into a search engine that related to your business.
You select the keywords that best describe your business, and your ad(s) will appear in the most appropriate search result. Each time your ad is clicked by someone, you pay a small fee to the host.
- Analytics / Statistics:
In order to capitalize on your marketing strategy, it helps to have some insight. Having access to web traffic stats helps you figure out how many people are visiting you website, how long they stay, which pages they view the most, and more. We can give you a breakdown by years, months, days, and even hours. Find out at what times people are visiting the most.
Analytics can also tell you the effectiveness of your other advertisements. If you have a television or radio ad that runs at certain time of the day, and your site's traffic increases at those points, you'll know those ads are effective.
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For questions about online marketing, contact Jill Baumgardner.
Or, call us at (814) 262-7400. Press 3 for the Web department
